Joyful Living is about noticing what’s good—on purpose. “A few years ago, I was in a job that left me drained and uninspired,” shares founder Jessica Weiman. “I wasn’t creating, I wasn’t connecting, and I didn’t see much joy in the world.” So she paused. And started paying attention. A quiet moment. A lit candle. A handwritten note. A gentle ritual to return to yourself.

From that reflection, Joyful Living was born.

Her first candle, Coffee Date, was a nod to the beginning of her love story with her husband, Dale. But the brand has grown into something deeper: a collection of intentional goods made to awaken your senses and soften your soul. Now, Joyful Living offers fragrances for home and body, guided journals, and heartfelt affirmation cards—anchored by the scents of sugared lemons, lavender, sage, and sandalwood.

“At its heart,” Jessica says, “Joyful Living is about four things: joy, peace, love, and grace.” And as the world grows heavier, she’s added two more: faith and hope. “Because let’s be honest,” she smiles, “a little faith and hope can’t hurt right now.”

Follow the scent of sunshine and tranquility to Jessica’s booth at the 4th Annual Starbuck Vintage & Artisan Market, held on the shores of Lake Minnewaska in Starbuck’s City Park. Explore handmade goods, artisan treats, and curated treasures on Friday, August 1 from 4–8 PM and Saturday, August 2 from 9 AM–4 PM, with the Lake Minnewaska Classic Car Show on Saturday from 10 AM–2 PM.